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      man with dog与人

      Colleen provides data and analysis to inform the evolution of museums, zoos, aquariums, performing arts entities, and other visitor-serving organizations. The aim? To help organizations optimize mission execution and financial sustainability.

      Data & Analysis

      Dive into data on audience perceptions and behaviors.

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      man with dog与人

      I am the publisher of this website and the Chief Market Engagement Officer at IMPACTS Research & Development, a data and technology company. At IMPACTS, I work with executive decision-makerswhoare responsible for ensuring the long-term relevance and financial success of their mission-driven organizations. Im a curious, camp counselor-type – and I have a thing for cultural centers.

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      EXECUTIVE LEADERSHIP

      Insight on leadership trends impacting executive decision-makers within cultural organizations

      BUSINESS INSIGHTS

      Data on audiences motivations and behaviors, and findings impacting financial health

      MARKETING

      How to increase reputation in order to effectively drive attendance

      NEW AUDIENCES

      Research to aid in effectively engaging new and diverse audiences

      VISITOR EXPERIENCE

      How to increase onsite satisfaction to motivate revisitation and mission execution

      FUNDRAISING & MEMBERSHIP

      Data and analysis to aid in and satisfying members and philanthropic supporters

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